Heineken

Heineken
What if getting a refill is faster than the first round?
I worked with Heineken to design a mobile prototype that made ordering drinks at events effortless using QR codes. Our strategy and proposition won the global Heineken Innovation Challenge. Due to confidentiality, visuals remain under wraps.
“Visualising our idea in a workable prototype really accelerated our product development. I am convinced that this made our concept win our global contest.”
© 2026 Jeroen Riemens — @jeroenrs